Understanding Prototypes and Fidelity A prototype is an initial model of a product that shows its functionality without needing to build the whole thing. Fidelity refers…
Empathy Maps An empathy map is a straightforward chart that captures what designers have learned about a user type. It focuses on four key areas: what the…
Personas are fictional characters that represent different user groups with similar needs and behaviors. Created from research, each persona reflects the goals, challenges, and characteristics of…
Interviewing participants from diverse backgrounds, perspectives, and abilities is essential to ensure your designs are accessible and equitable. A representative sample includes participants who reflect…
The Big Issues Facing Our Next Billion Users (NBU) Cost: Many people cannot afford expensive phones with large screens and lots of storage. UX designers and…
Design thinking and UX design are both centered around creating solutions that are functional, affordable, and address real user problems. Here’s a breakdown of some…
User experience (UX) for mobile apps isn't just for designers and tech experts; it's crucial for marketers too. People judge apps by their usability, design,…
Accessibility means creating products and services that everyone can use, including people with disabilities. Making your business accessible is important because it allows you to…