Customer EngagementUser Experience How to Design for the Next Billion Users (NBU) The big issues facing our Next Billion Users (NBU) Cost: people might not be able to afford expensive phones with big screens and lots of…Mohammad RahighiFebruary 10, 2022
Customer EngagementUser Experience How Keep People Using Your app with Strong User Experience (UX) What does user experience (UX) for mobile apps mean? Why is good UX important for my app? How can I make sure my app's UX…Mohammad RahighiSeptember 20, 2021
Content MarketingCustomer Engagement First Build an Audience Then Make Products Why should I work on building an audience before making my product? How do I use content marketing to build an audience? How do I…Mohammad RahighiSeptember 20, 2021
Customer EngagementUser Experience What are the Basics of Accessibility and How to Reach More Customers What does accessibility mean? Why is it important for my business to consider accessibility? How can I start to think about making my products and…Mohammad RahighiMarch 2, 2022
Customer EngagementVideo Marketing How to Use Video Content to Create a Community Why is video important for my marketing efforts? How can I create engaging video content? How can I use video content to build a loyal…Mohammad RahighiSeptember 20, 2021
Customer EngagementUser Experience How to Find a Target Audience That is Not Generic Why should I avoid generic descriptions of my target audience? What's a good way to define my target audience? How does this help me stand…Mohammad RahighiSeptember 20, 2021
Customer EngagementUser Experience How to Design and Test Your Business to Improve Accessibility Why does designing accessible products and services matter? What are some common types of impairments and disabilities? What are some ways I can design and…Mohammad RahighiSeptember 20, 2021
Agency ManagementCustomer Engagement Find Your Best Customers with Customer Lifetime Value Are all customers created equal? What exactly is customer lifetime value? How can I use it to help my business? It goes without saying that…Mohammad RahighiSeptember 20, 2021
Customer EngagementOnline Marketing Best Ways for Running Online Giveaways How can organizing an online giveaway help my marketing? How do I run an online giveaway successfully? How do I create buzz to promote my…Mohammad RahighiSeptember 20, 2021
Customer EngagementStartup Test Product and Market Fit Before You Commit What's product/market fit? Why is it so important for my business? How do I go about finding it? Do you know what the single worst…Mohammad RahighiSeptember 20, 2021