How to Turn Visitors Into Customers with Good UX

How to Turn Visitors Into Customers with Good UX (Mohammad Rahighi Web Designer & SEO Expert)
  • What is UX (User Experience)?
  • How can UX help my business succeed?
  • How do I create a good UX?

UX, or user experience, is every interaction your business has with your audience on your website, mobile site, apps, and online properties and/or services.

Okay, deep breath. We know that might sound a bit overwhelming at first. But let's try describing it a different way: UX is like hosting a dinner party.

Tue, Oct 27, 2020

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Use UX to Improve Your Mobile Store

Use UX to Improve Your Mobile Store (Mohammad Rahighi Web Designer & SEO Expert)
  • Why is the UX of my mobile store important for my retail business?
  • How do I create good UX for my mobile store's customers?
  • How do I make my mobile store's checkout process simple?

Imagine there's an online store called Eli's Electronics Emporium. Eli works hard to ensure his website and online store are easy to use.

But Eli doesn't really concern himself too much with the store on his mobile website. He thinks that with his online store, he's got the web-based electronics market covered. But is this true?

Tue, Oct 20, 2020

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How Keep People Using Your app with Strong User Experience (UX)

How Keep People Using Your app with Strong User Experience (Mohammad Rahighi Web Designer & SEO Expert)
  • What does user experience (UX) for mobile apps mean?
  • Why is good UX important for my app?
  • How can I make sure my app's UX is working the right way?

Mobile app UX. Sounds like something only design wizards and tech gurus need to know, right? Actually, marketers should be familiar with it, too.

Why? Because unlike books, people judge apps not only by their cover but also by their navigation and pages...and colour schemes...and fonts...and how simple they are to use.

Sun, Oct 11, 2020

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Boost Your Brand with Information Architecture

Boost Your Brand with Information Architecture (Mohammad Rahighi Web Designer & SEO Expert)
  • What is information architecture?
  • How can information architecture help my brand?
  • How do I get started with information architecture?

From the outside, information architecture (IA) can seem like an intimidating practice. But let's look at it in a different way.

Imagine you're unpacking groceries in your kitchen. You'd organize them in a way that makes sense to you. You'd put the chicken in the fridge, the beverages in the pantry, and the fruit in a bowl.

Sat, Oct 3, 2020

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What are the Basics of Accessibility and How to Reach More Customers

What are the Basics of Accessibility and How to Reach More Customers (Mohammad Rahighi Web Designer & SEO Expert)
  • What does accessibility mean?
  • Why is it important for my business to consider accessibility?
  • How can I start to think about making my products and services more accessible?

Say you have a business making paper and digital greeting cards. Each has a hilarious and touching message that other companies just don't deliver.

One day, you're dropping off some paper cards at a bookstore and see people reading braille books. Suddenly, it hits you: people with visual impairments might have a harder time benefitting from your products.

Tue, Sep 22, 2020

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How to Design and Test Your Business to Improve Accessibility

How to Design and Test Your Business to Improve Accessibility (Mohammad Rahighi Web Designer & SEO Expert)
  • Why does designing accessible products and services matter?
  • What are some common types of impairments and disabilities?
  • What are some ways I can design and test to improve accessibility?

Since the first store, which probably sold sticks to fight off pterodactyls, businesses have hoped to sell their goods and services to as many people as possible.

Wed, Sep 16, 2020

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How to Work with Social Media Influencers to Sell More

How to Work with Social Media Influencers to Sell More (Mohammad Rahighi Web Designer & SEO Expert)
  • What are social media influencers?
  • How can they help my brand?
  • How can I engage with them?

Imagine there’s a new company called Rough Links that sells cufflinks decorated with unpolished gems and stones.

Rough links has had early success with a small, loyal customer base, but they’re hoping to reach a larger audience.

Rough Links knows they sell the majority of their cuff links to fashion-forward men in their twenties. They also know that this audience is active on social media and men’s style blogs.

Fri, May 3, 2019

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The 3 Most Important Social Ad Tactics

The 3 Most Important Social Ad Tactics (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I use social ads to promote my brand?
  • How can I set up my social ads for success?
  • How do I know if my ads are working?

Imagine Alana’s Lamas sells sweaters knit from the wool of – you guessed it – lamas. Alana wants to advertise on social media to let people know she’s having a sale.

She isn’t quite sure what she wants her ad to say but likes the phrase “Shama-lama-ding-dong” because it’s funny and attention-getting. So she uses it as the ad’s headline and also features a beautiful photo of a sweater.

Mon, Apr 22, 2019

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Best Ways for Running an Online Giveaways

Best Ways for Running an Online Giveaways (Mohammad Rahighi Web Designer & SEO Expert)
  • How can organizing an online giveaway help my marketing?
  • How do I run an online giveaway successfully?
  • How do I create buzz to promote my online giveaway?

Running an online giveaway in the age of digital media can help you win big with your audience.

That’s because people love to get into the spirit of competition. And when people compete or win, they radiate good vibes, which create a warm and aura around your brand.

But giveaways do more than generate good vibes from your audience. They can also help you get new customers.

Fri, Apr 19, 2019

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4 Things You Should Pay Attention to Survive and Thrive on Social Media

4 Things You Should Pay Attention to Survive and Thrive on Social Media (Mohammad Rahighi Web Designer & SEO Expert)
  • Why do I need a social media strategy?
  • What should I think about when I post?
  • How can I define my voice?

Using social media to market your business seems pretty straightforward. You just post, get the word out, and wait for new customers.

But there’s actually a lot more to it. Every single one of your posts should be part of a larger social media strategy. For example, let’s say there’s a new restaurant called Pete’s Paleo Pizza that sells gluten-free, dairy-free pizza.

Thu, Apr 11, 2019

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