Why is it important for my business to consider accessibility?
How can I start to think about making my products and services more accessible?
Say you have a business making paper and digital greeting cards. Each has a hilarious and touching message that other companies just don't deliver.
One day, you're dropping off some paper cards at a bookstore and see people reading braille books. Suddenly, it hits you: people with visual impairments might have a harder time benefitting from your products.
Imagine Alana’s Lamas sells sweaters knit from the wool of – you guessed it – lamas. Alana wants to advertise on social media to let people know she’s having a sale.
She isn’t quite sure what she wants her ad to say but likes the phrase “Shama-lama-ding-dong” because it’s funny and attention-getting. So she uses it as the ad’s headline and also features a beautiful photo of a sweater.
Using social media to market your business seems pretty straightforward. You just post, get the word out, and wait for new customers.
But there’s actually a lot more to it. Every single one of your posts should be part of a larger social media strategy. For example, let’s say there’s a new restaurant called Pete’s Paleo Pizza that sells gluten-free, dairy-free pizza.