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Branding

• How do I make a strong landing page in an app store?
• What type of paid mobile advertising can I do?
• How can I use any of my own channels and assets to promote my app?

Let’s say a couple of entrepreneurs have a new, genius idea for a mobile app. They put a team together and after many months, they launch their app.

Now they can sit back, sip some champagne, and wait for all those downloads to happen. And they wait… ...and wait…

An incredible 60% of apps remain dusty on app store shelves.

• How do I encourage people to keep using my app after they install it?
• How can I improve user experience and onboarding?
• How can I use online ads and push notifications to engage people?

Imagine Harold is launching the mobile app BonBonBust, a fun puzzle game.

Harold wants BonBonBust to be challenging right off the bat, so he doesn’t include instructions. That way people will have to figure out how to use the app and start the game on their own.

• What is UX (User Experience)?
• How can UX help my business succeed?
• How do I create a good UX?

UX, or user experience, is every interaction your business has with your audience on your website, mobile site, apps, and online properties and/or services.

Okay, deep breath. We know that might sound a bit overwhelming at first. But let's try describing it a different way: UX is like hosting a dinner party.

• Why is the UX of my mobile store important for my retail business?
• How do I create good UX for my mobile store's customers?
• How do I make my mobile store's checkout process simple?

Imagine there's an online store called Eli's Electronics Emporium. Eli works hard to ensure his website and online store are easy to use.

But Eli doesn't really concern himself too much with the store on his mobile website. He thinks that with his online store, he's got the web-based electronics market covered. But is this true?

• What does user experience (UX) for mobile apps mean?
• Why is good UX important for my app?
• How can I make sure my app's UX is working the right way?

Mobile app UX. Sounds like something only design wizards and tech gurus need to know, right? Actually, marketers should be familiar with it, too.

Why? Because unlike books, people judge apps not only by their cover but also by their navigation and pages...and colour schemes...and fonts...and how simple they are to use.

• Why should I avoid generic descriptions of my target audience?
• What's a good way to define my target audience?
• How does this help me stand out from my competitors?

Soccer moms. Yuppies. Tweens. You might hear businesses using labels like these when they talk about target audiences.

It helps them narrow their ideal customers down into an easy group to market to. It makes sense...in theory.

But can a generic target audience like soccer moms really help you do the best marketing?

• How can I use humour to connect with my audience?
• What techniques can help me add humour to my marketing?
• How do I make sure I'm using humour in the right context?

They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.

Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.

• How can I use my own experiences to help my business?
• What's the personal approach to storytelling?
• What's the higher purpose approach?

Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.

What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.

• Why is it important that my brand acknowledges its failures?
• How should I tell the story of failure?
• How can I show that I've moved past a failure?

Imagine there's an online pet food store called Kimble's Kibbles that touts its products as a superfood for cats and dogs.

Thanks to positive reviews from 2- and 4-legged customers alike, business is booming and the Kimble's team is working overtime as new sales continue to pour in. Everything's going great.