• What's prototyping and why should I do it?
• What can I prototype?
• What are the different stages of prototyping?

When people hear the word "prototype," they normally think of robots, machines, or gadgets - usually with a lot of loose wires hanging off them.

But we want to talk about prototyping as an action. It's building and testing various "draft" versions of your idea - all designed to help you figure out that idea and develop it.

• What's growth hacking?
• How is growth hacking different from traditional marketing?
• How can I find my growth hack?

Even if you're new to growth hacking, you probably already have a hunch about what it is. Or more specifically, what it does.

Growth hacking is all about - you guessed it - growth. It's a marketing style where every tactic is geared toward rapidly building a business.

• Why should I consider crowdfunding?
• How can I use crowdfunding to connect with my target audience better?
• How do I use crowdfunding to test out new products or ideas?

Say "crowdfunding" and people usually think of a lean startup seeking funds or an idealistic firebrand raising money for a cause.

It's easy to imagine them creating a prototype of their idea, filming a cool promo video, posting them on a crowdfunding site, raising a ton of money, and BAM —finding huge success.

• Why do I need to market my crowdfunding campaign?
• How can I use email marketing to attract potential backers?
• How do I plan an effective email marketing campaign?

Let's say you have a crowdfunding campaign all set up and ready to go. How do you get the word out?

It's not as easy as you might think. Crowdfunding sites host thousands of campaigns that are all competing for potential backers. Even if you have a great idea or product, getting noticed takes a lot of work.

• What's product/market fit?
• Why is it so important for my business?
• How do I go about finding it?

Do you know what the single worst marketing decision you can make is? Starting with a product nobody wants or needs.

For example, imagine there's a business called Nice-Ice. They make a product that turns fresh, falling snow into delicious, colourful slushies the whole family will enjoy.

• Are all customers created equal?
• What exactly is customer lifetime value?
• How can I use it to help my business?

It goes without saying that customers are good. Without them, your business would be...well, not a business. But does that mean they all have equal value?

Imagine there's a business called Yasui Yo-Yos. Their handcrafted yo-yos are popular with a variety of customers, but they want to focus on attracting and retaining the "right" ones.