When people hear the word "prototype," they normally think of robots, machines, or gadgets - usually with a lot of loose wires hanging off them.
But we want to talk about prototyping as an action. It's building and testing various "draft" versions of your idea - all designed to help you figure out that idea and develop it.
How can I use crowdfunding to connect with my target audience better?
How do I use crowdfunding to test out new products or ideas?
Say "crowdfunding" and people usually think of a lean startup seeking funds or an idealistic firebrand raising money for a cause.
It's easy to imagine them creating a prototype of their idea, filming a cool promo video, posting them on a crowdfunding site, raising a ton of money, and BAM —finding huge success.
How can I use email marketing to attract potential backers?
How do I plan an effective email marketing campaign?
Let's say you have a crowdfunding campaign all set up and ready to go. How do you get the word out?
It's not as easy as you might think. Crowdfunding sites host thousands of campaigns that are all competing for potential backers. Even if you have a great idea or product, getting noticed takes a lot of work.
Do you know what the single worst marketing decision you can make is? Starting with a product nobody wants or needs.
For example, imagine there's a business called Nice-Ice. They make a product that turns fresh, falling snow into delicious, colourful slushies the whole family will enjoy.
It goes without saying that customers are good. Without them, your business would be...well, not a business. But does that mean they all have equal value?
Imagine there's a business called Yasui Yo-Yos. Their handcrafted yo-yos are popular with a variety of customers, but they want to focus on attracting and retaining the "right" ones.
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