Why is it important for my business to consider accessibility?
How can I start to think about making my products and services more accessible?
Say you have a business making paper and digital greeting cards. Each has a hilarious and touching message that other companies just don't deliver.
One day, you're dropping off some paper cards at a bookstore and see people reading braille books. Suddenly, it hits you: people with visual impairments might have a harder time benefitting from your products.
How can effective mail communication help my business and brand?
How can I craft effective emails?
How can I make sure I’m responding to emails properly?
You’ve probably heard the saying, “it’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.
Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending emails to.