How to Reach Customers Through Email Marketing, Not Spam Filters

How to Reach Customers Through Email Marketing, Not Spam Filters (Mohammad Rahighi Web Designer & SEO Expert)
  • What are spam filters?
  • How and why should I avoid them?
  • How can I keep my email contact list up-to-date and relevant?

As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.

Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.

Fri, Jul 12, 2019

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Get Your Emails in Shape with Multivariate Testing

Get Your Emails in Shape with Multivariate Testing (Mohammad Rahighi Web Designer & SEO Expert)
  • How is multivariate testing different from A/B Testing?
  • Why should I use it in my email marketing?
  • How do I do multivariate testing?

Imagine Katie owns Kangaroo Kickboxing, a business that offers martial arts and self-defence classes.

Thanks to her great workouts, she’s built up a large email subscriber list that’s made up of current customers and other people who want to learn more about Kangaroo Kickboxing.

Thu, Jul 4, 2019

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Best Email Marketing Ideas and Strategy

Best Email Marketing Ideas and Strategy (Mohammad Rahighi Web Designer & SEO Expert)

Make Email Marketing your secret weapon

  • Why should I do email marketing?
  • What types of emails can I send?
  • What are the best ways to measure my email marketing’s success?

It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often, you have it at work and at home…wait. Let’s think about that.

How many times have you checked your email today? Once? Twice? Are you checking it right now?

Thu, Jun 27, 2019

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The Non Spammy Way to Build an Email List

The Non Spammy Way to Build an Email List (Mohammad Rahighi Web Designer & SEO Expert)
  • Why is building an email or newsletter subscriber list important?
  • How can I help people understand the value in signing up for my emails or newsletter?
  • How can I use my online content to convince people to sign up?

Tue, Jun 18, 2019

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Top Tips for Crafting Effective Emails

Top Tips for Crafting Effective Emails (Mohammad Rahighi Web Designer & SEO Expert)
  • How can effective mail communication help my business and brand?
  • How can I craft effective emails?
  • How can I make sure I’m responding to emails properly?

You’ve probably heard the saying, “it’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.

Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending emails to.

Thu, Jun 6, 2019

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How to Keep Customers interested with Email Automation

How to Keep Customers interested with Email Automation (Mohammad Rahighi Web Designer & SEO Expert)
  • What is email automation?
  • How can I use it to help my business?
  • How does it help my customers stay interested and engaged?

Email automation is like a large party where everyone is mingling and getting to know each other.

Imagine you’re at the party. Which guest, will people want to hang out with the most?

Wed, May 29, 2019

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Why a Business Email Address is Good for Business

Why a Business Email Address is Good for Business (Mohammad Rahighi Web Designer & SEO Expert)
  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally, admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “house painter wanted” ad on the communal bulletin board. The next day, you check your mail and see you already have 2 responses to your ad.

Tue, May 21, 2019

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How to Build Your Email Marketing Team

How to Build Your Email Marketing Team (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I consider hiring a team to do my email marketing?
  • What should I look for when hiring people for my team?
  • What are the core roles and responsibilities of an email marketing team?

Email Marketer, email specialist, email manager, email marketing strategist. Aren’t all these job titles for people who send out marketing emails? Actually, these people make sure that email is an integral part of your marketing, that it drives sales to your business, and that whatever you send out is part of a bigger strategy.

Tue, May 14, 2019

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How to Work with Social Media Influencers to Sell More

How to Work with Social Media Influencers to Sell More (Mohammad Rahighi Web Designer & SEO Expert)
  • What are social media influencers?
  • How can they help my brand?
  • How can I engage with them?

Imagine there’s a new company called Rough Links that sells cufflinks decorated with unpolished gems and stones.

Rough links has had early success with a small, loyal customer base, but they’re hoping to reach a larger audience.

Rough Links knows they sell the majority of their cuff links to fashion-forward men in their twenties. They also know that this audience is active on social media and men’s style blogs.

Fri, May 3, 2019

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The 3 Most Important Social Ad Tactics

The 3 Most Important Social Ad Tactics (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I use social ads to promote my brand?
  • How can I set up my social ads for success?
  • How do I know if my ads are working?

Imagine Alana’s Lamas sells sweaters knit from the wool of – you guessed it – lamas. Alana wants to advertise on social media to let people know she’s having a sale.

She isn’t quite sure what she wants her ad to say but likes the phrase “Shama-lama-ding-dong” because it’s funny and attention-getting. So she uses it as the ad’s headline and also features a beautiful photo of a sweater.

Mon, Apr 22, 2019

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