How can I keep my email contact list up-to-date and relevant?
As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.
Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.
How can effective mail communication help my business and brand?
How can I craft effective emails?
How can I make sure I’m responding to emails properly?
You’ve probably heard the saying, “it’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.
Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending emails to.
Why should I consider hiring a team to do my email marketing?
What should I look for when hiring people for my team?
What are the core roles and responsibilities of an email marketing team?
Email Marketer, email specialist, email manager, email marketing strategist. Aren’t all these job titles for people who send out marketing emails? Actually, these people make sure that email is an integral part of your marketing, that it drives sales to your business, and that whatever you send out is part of a bigger strategy.
Imagine Alana’s Lamas sells sweaters knit from the wool of – you guessed it – lamas. Alana wants to advertise on social media to let people know she’s having a sale.
She isn’t quite sure what she wants her ad to say but likes the phrase “Shama-lama-ding-dong” because it’s funny and attention-getting. So she uses it as the ad’s headline and also features a beautiful photo of a sweater.