Why is it important for my business to consider accessibility?
How can I start to think about making my products and services more accessible?
Say you have a business making paper and digital greeting cards. Each has a hilarious and touching message that other companies just don't deliver.
One day, you're dropping off some paper cards at a bookstore and see people reading braille books. Suddenly, it hits you: people with visual impairments might have a harder time benefitting from your products.
How can I keep my email contact list up-to-date and relevant?
As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.
Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.