How to Turn Visitors Into Customers with Good UX

How to Turn Visitors Into Customers with Good UX (Mohammad Rahighi Web Designer & SEO Expert)
  • What is UX (User Experience)?
  • How can UX help my business succeed?
  • How do I create a good UX?

UX, or user experience, is every interaction your business has with your audience on your website, mobile site, apps, and online properties and/or services.

Okay, deep breath. We know that might sound a bit overwhelming at first. But let's try describing it a different way: UX is like hosting a dinner party.

Tue, Oct 27, 2020

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Use UX to Improve Your Mobile Store

Use UX to Improve Your Mobile Store (Mohammad Rahighi Web Designer & SEO Expert)
  • Why is the UX of my mobile store important for my retail business?
  • How do I create good UX for my mobile store's customers?
  • How do I make my mobile store's checkout process simple?

Imagine there's an online store called Eli's Electronics Emporium. Eli works hard to ensure his website and online store are easy to use.

But Eli doesn't really concern himself too much with the store on his mobile website. He thinks that with his online store, he's got the web-based electronics market covered. But is this true?

Tue, Oct 20, 2020

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How Keep People Using Your app with Strong User Experience (UX)

How Keep People Using Your app with Strong User Experience (Mohammad Rahighi Web Designer & SEO Expert)
  • What does user experience (UX) for mobile apps mean?
  • Why is good UX important for my app?
  • How can I make sure my app's UX is working the right way?

Mobile app UX. Sounds like something only design wizards and tech gurus need to know, right? Actually, marketers should be familiar with it, too.

Why? Because unlike books, people judge apps not only by their cover but also by their navigation and pages...and colour schemes...and fonts...and how simple they are to use.

Sun, Oct 11, 2020

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Boost Your Brand with Information Architecture

Boost Your Brand with Information Architecture (Mohammad Rahighi Web Designer & SEO Expert)
  • What is information architecture?
  • How can information architecture help my brand?
  • How do I get started with information architecture?

From the outside, information architecture (IA) can seem like an intimidating practice. But let's look at it in a different way.

Imagine you're unpacking groceries in your kitchen. You'd organize them in a way that makes sense to you. You'd put the chicken in the fridge, the beverages in the pantry, and the fruit in a bowl.

Sat, Oct 3, 2020

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What are the Basics of Accessibility and How to Reach More Customers

What are the Basics of Accessibility and How to Reach More Customers (Mohammad Rahighi Web Designer & SEO Expert)
  • What does accessibility mean?
  • Why is it important for my business to consider accessibility?
  • How can I start to think about making my products and services more accessible?

Say you have a business making paper and digital greeting cards. Each has a hilarious and touching message that other companies just don't deliver.

One day, you're dropping off some paper cards at a bookstore and see people reading braille books. Suddenly, it hits you: people with visual impairments might have a harder time benefitting from your products.

Tue, Sep 22, 2020

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How to Design and Test Your Business to Improve Accessibility

How to Design and Test Your Business to Improve Accessibility (Mohammad Rahighi Web Designer & SEO Expert)
  • Why does designing accessible products and services matter?
  • What are some common types of impairments and disabilities?
  • What are some ways I can design and test to improve accessibility?

Since the first store, which probably sold sticks to fight off pterodactyls, businesses have hoped to sell their goods and services to as many people as possible.

Wed, Sep 16, 2020

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How to Reach Customers Through Email Marketing, Not Spam Filters

How to Reach Customers Through Email Marketing, Not Spam Filters (Mohammad Rahighi Web Designer & SEO Expert)
  • What are spam filters?
  • How and why should I avoid them?
  • How can I keep my email contact list up-to-date and relevant?

As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.

Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.

Fri, Jul 12, 2019

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Get Your Emails in Shape with Multivariate Testing

Get Your Emails in Shape with Multivariate Testing (Mohammad Rahighi Web Designer & SEO Expert)
  • How is multivariate testing different from A/B Testing?
  • Why should I use it in my email marketing?
  • How do I do multivariate testing?

Imagine Katie owns Kangaroo Kickboxing, a business that offers martial arts and self-defence classes.

Thanks to her great workouts, she’s built up a large email subscriber list that’s made up of current customers and other people who want to learn more about Kangaroo Kickboxing.

Thu, Jul 4, 2019

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Best Email Marketing Ideas and Strategy

Best Email Marketing Ideas and Strategy (Mohammad Rahighi Web Designer & SEO Expert)

Make Email Marketing your secret weapon

  • Why should I do email marketing?
  • What types of emails can I send?
  • What are the best ways to measure my email marketing’s success?

It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often, you have it at work and at home…wait. Let’s think about that.

How many times have you checked your email today? Once? Twice? Are you checking it right now?

Thu, Jun 27, 2019

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The Non Spammy Way to Build an Email List

The Non Spammy Way to Build an Email List (Mohammad Rahighi Web Designer & SEO Expert)
  • Why is building an email or newsletter subscriber list important?
  • How can I help people understand the value in signing up for my emails or newsletter?
  • How can I use my online content to convince people to sign up?

Tue, Jun 18, 2019

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