How can I keep my email contact list up-to-date and relevant?
As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.
Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.
What techniques can help me add humour to my marketing?
How do I make sure I'm using humour in the right context?
They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.
Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.
Why should I work on building an audience before making my product?
How do I use content marketing to build an audience?
How do I use my audience to figure out which products to sell?
Johan and Alberta are two fashion model friends who like to play tennis when they're not walking the runway.
Johan and Alberta love everything about the sport - except for the clothes. After a match, they start talking about how boring they think tennis fashion is. This gives them a big idea: They could make and sell their own line of vogue tennis apparel.