How can I keep my email contact list up-to-date and relevant?
As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.
Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.
How can organizing an online giveaway help my marketing?
How do I run an online giveaway successfully?
How do I create buzz to promote my online giveaway?
Running an online giveaway in the age of digital media can help you win big with your audience.
That’s because people love to get into the spirit of competition. And when people compete or win, they radiate good vibes, which create a warm and aura around your brand.
But giveaways do more than generate good vibes from your audience. They can also help you get new customers.
Picture This: Website Images Worth a Thousand Words
Why do I need high quality, high-resolution images on my website?
What do my website images tell my potential customers?
How do I make sure I’m using the right types of images?
Think about the last time you met someone new. Their clothes, hairstyle, and the way they held themselves all gave you an impression of them in a split second.
What techniques can help me add humour to my marketing?
How do I make sure I'm using humour in the right context?
They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.
Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.
How can I use my own experiences to help my business?
What's the personal approach to storytelling?
What's the higher purpose approach?
Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.
What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.
Why is it important that my brand acknowledges its failures?
How should I tell the story of failure?
How can I show that I've moved past a failure?
Imagine there's an online pet food store called Kimble's Kibbles that touts its products as a superfood for cats and dogs.
Thanks to positive reviews from 2- and 4-legged customers alike, business is booming and the Kimble's team is working overtime as new sales continue to pour in. Everything's going great.
Why should I work on building an audience before making my product?
How do I use content marketing to build an audience?
How do I use my audience to figure out which products to sell?
Johan and Alberta are two fashion model friends who like to play tennis when they're not walking the runway.
Johan and Alberta love everything about the sport - except for the clothes. After a match, they start talking about how boring they think tennis fashion is. This gives them a big idea: They could make and sell their own line of vogue tennis apparel.
It goes without saying that customers are good. Without them, your business would be...well, not a business. But does that mean they all have equal value?
Imagine there's a business called Yasui Yo-Yos. Their handcrafted yo-yos are popular with a variety of customers, but they want to focus on attracting and retaining the "right" ones.
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