• How do I make a strong landing page in an app store?
• What type of paid mobile advertising can I do?
• How can I use any of my own channels and assets to promote my app?

Let’s say a couple of entrepreneurs have a new, genius idea for a mobile app. They put a team together and after many months, they launch their app.

Now they can sit back, sip some champagne, and wait for all those downloads to happen. And they wait… ...and wait…

An incredible 60% of apps remain dusty on app store shelves.

• How do I encourage people to keep using my app after they install it?
• How can I improve user experience and onboarding?
• How can I use online ads and push notifications to engage people?

Imagine Harold is launching the mobile app BonBonBust, a fun puzzle game.

Harold wants BonBonBust to be challenging right off the bat, so he doesn’t include instructions. That way people will have to figure out how to use the app and start the game on their own.

• What are spam filters?
• How and why should I avoid them?
• How can I keep my email contact list up-to-date and relevant?

As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.

Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.

• How can organizing an online giveaway help my marketing?
• How do I run an online giveaway successfully?
• How do I create buzz to promote my online giveaway?

Running an online giveaway in the age of digital media can help you win big with your audience.

That’s because people love to get into the spirit of competition. And when people compete or win, they radiate good vibes, which create a warm and aura around your brand.

But giveaways do more than generate good vibes from your audience. They can also help you get new customers.

Picture This: Website Images Worth a Thousand Words

• Why do I need high quality, high-resolution images on my website?
• What do my website images tell my potential customers?
• How do I make sure I’m using the right types of images?

Think about the last time you met someone new. Their clothes, hairstyle, and the way they held themselves all gave you an impression of them in a split second.

• Do I really need a mobile site?
• What should I know when I’m using a designer or agency?
• How can I improve my mobile site design?

Imagine a group of friends is at lunch. One of them raves about Kitsch Kettle, the quirky kitchenware store.

Everyone immediately pulls out their mobile phones and checks out the company’s website.

A mobile-friendly site design offers a clean, simple shopping experience that doesn’t overwhelm or confuse people. We’ll show you how it’s done.

• Why should I avoid generic descriptions of my target audience?
• What's a good way to define my target audience?
• How does this help me stand out from my competitors?

Soccer moms. Yuppies. Tweens. You might hear businesses using labels like these when they talk about target audiences.

It helps them narrow their ideal customers down into an easy group to market to. It makes sense...in theory.

But can a generic target audience like soccer moms really help you do the best marketing?

• How can I use humour to connect with my audience?
• What techniques can help me add humour to my marketing?
• How do I make sure I'm using humour in the right context?

They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.

Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.

• How can I use my own experiences to help my business?
• What's the personal approach to storytelling?
• What's the higher purpose approach?

Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.

What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.

• Why is it important that my brand acknowledges its failures?
• How should I tell the story of failure?
• How can I show that I've moved past a failure?

Imagine there's an online pet food store called Kimble's Kibbles that touts its products as a superfood for cats and dogs.

Thanks to positive reviews from 2- and 4-legged customers alike, business is booming and the Kimble's team is working overtime as new sales continue to pour in. Everything's going great.