How can I keep my email contact list up-to-date and relevant?
As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.
Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.
What techniques can help me add humour to my marketing?
How do I make sure I'm using humour in the right context?
They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.
Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.