How to Reach Customers Through Email Marketing, Not Spam Filters

How to Reach Customers Through Email Marketing, Not Spam Filters (Mohammad Rahighi Web Designer & SEO Expert)
  • What are spam filters?
  • How and why should I avoid them?
  • How can I keep my email contact list up-to-date and relevant?

As a marketer, getting customers to subscribe to your mailing list can be the beginning of a beautiful friendship. But, just like any relationship, it takes work.

Think about it: what if someone you don’t know shows up at your door and says, “ Hey, do you want to be friends? I bought a pizza.” Even if you really like pizza you’d probably say, “Thanks but no thanks,” and lock the door.

Fri, Jul 12, 2019

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Best Ways for Running an Online Giveaways

Best Ways for Running an Online Giveaways (Mohammad Rahighi Web Designer & SEO Expert)
  • How can organizing an online giveaway help my marketing?
  • How do I run an online giveaway successfully?
  • How do I create buzz to promote my online giveaway?

Running an online giveaway in the age of digital media can help you win big with your audience.

That’s because people love to get into the spirit of competition. And when people compete or win, they radiate good vibes, which create a warm and aura around your brand.

But giveaways do more than generate good vibes from your audience. They can also help you get new customers.

Fri, Apr 19, 2019

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What are the Best types of Images for Your Website?

What are the Best types of Images for Your Website? (Mohammad Rahighi Web Designer & SEO Expert)

Picture This: Website Images Worth a Thousand Words

  • Why do I need high quality, high-resolution images on my website?
  • What do my website images tell my potential customers?
  • How do I make sure I’m using the right types of images?

Think about the last time you met someone new. Their clothes, hairstyle, and the way they held themselves all gave you an impression of them in a split second.

Thu, Feb 28, 2019

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Design Your Mobile Site to be Customer-friendly

Design Your Mobile Site to be Customer-friendly (Mohammad Rahighi Web Designer & SEO Expert)
  • Do I really need a mobile site?
  • What should I know when I’m using a designer or agency?
  • How can I improve my mobile site design?

Imagine a group of friends is at lunch. One of them raves about Kitsch Kettle, the quirky kitchenware store.

Everyone immediately pulls out their mobile phones and checks out the company’s website.

A mobile-friendly site design offers a clean, simple shopping experience that doesn’t overwhelm or confuse people. We’ll show you how it’s done.

Thu, Jan 17, 2019

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How to Find a Target Audience That is Not Generic

How to Find a Target Audience That is Not Generic (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I avoid generic descriptions of my target audience?
  • What's a good way to define my target audience?
  • How does this help me stand out from my competitors?

Soccer moms. Yuppies. Tweens. You might hear businesses using labels like these when they talk about target audiences.

It helps them narrow their ideal customers down into an easy group to market to. It makes sense...in theory.

But can a generic target audience like soccer moms really help you do the best marketing?

Fri, Dec 28, 2018

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How a Punchline Can Send a Strong Message

How a Punchline Can Send a Strong Message (Mohammad Rahighi Web Designer & SEO Expert)
  • How can I use humour to connect with my audience?
  • What techniques can help me add humour to my marketing?
  • How do I make sure I'm using humour in the right context?

They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.

Whether you're launching a campaign or doing a presentation, using humour helps you connect with your audience. That's because laughter lowers people's defences and makes them more open to new ideas and points of view.

Sat, Dec 22, 2018

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Get Customers Interested by Telling a Great Story

Get Customers Interested by Telling a Great Story (Mohammad Rahighi Web Designer & SEO Expert)
  • How can I use my own experiences to help my business?
  • What's the personal approach to storytelling?
  • What's the higher purpose approach?

Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.

What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.

Mon, Dec 17, 2018

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How to Move Past Failure with Effective Storytelling

How to Move Past Failure with Effective Storytelling (Mohammad Rahighi Web Designer & SEO Expert)
  • Why is it important that my brand acknowledges its failures?
  • How should I tell the story of failure?
  • How can I show that I've moved past a failure?

Imagine there's an online pet food store called Kimble's Kibbles that touts its products as a superfood for cats and dogs.

Thanks to positive reviews from 2- and 4-legged customers alike, business is booming and the Kimble's team is working overtime as new sales continue to pour in. Everything's going great.

Sat, Dec 8, 2018

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First Build an Audience Then Make Products

First Build an Audience Then Make Products (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I work on building an audience before making my product?
  • How do I use content marketing to build an audience?
  • How do I use my audience to figure out which products to sell?

Johan and Alberta are two fashion model friends who like to play tennis when they're not walking the runway.

Johan and Alberta love everything about the sport - except for the clothes. After a match, they start talking about how boring they think tennis fashion is. This gives them a big idea: They could make and sell their own line of vogue tennis apparel.

Sat, Dec 1, 2018

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Find Your Best Customers with Customer Lifetime Value

Find Your Best Customers with Customer Lifetime Value (Mohammad Rahighi Web Designer & SEO Expert)
  • Are all customers created equal?
  • What exactly is customer lifetime value?
  • How can I use it to help my business?

It goes without saying that customers are good. Without them, your business would be...well, not a business. But does that mean they all have equal value?

Imagine there's a business called Yasui Yo-Yos. Their handcrafted yo-yos are popular with a variety of customers, but they want to focus on attracting and retaining the "right" ones.

Fri, Dec 2, 2016

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