How can I find the right media agency for my business?
How can I make sure my media buy is successful?
What are the key elements of an effective media buy? The 3 R’s: sending the right message to the right person at the right time.
But with all the offline and online media channels out there these days, finding an effective combination of all 3 R’s is tricky. Most companies don’t have the time, access, or resources. That’s why a media agency can be a huge asset.
How does giving constructive creative feedback help me?
What should I do if creative ideas aren’t hitting the mark or meeting my goals?
Imagine a chef asks her assistant to make a cake for an event at her restaurant.
The assistant makes a cake after cake, but the chef doesn’t seem to be satisfied with any of them. When the assistant asks her what’s not working, the chef just says, “I don’t like it,” and “why did you use eggs?”
Imagine that Frank has a business called Fromage by Frank that express-ship fine cheeses from France.
Cheese aficionados love his business, but Frank needs a wider customer base to be successful. So he hires a designer-and-copywriter creative team to create an “eye-catching online ad” that he’ll run on popular food blogs.
How can I use email marketing to attract potential backers?
How do I plan an effective email marketing campaign?
Let's say you have a crowdfunding campaign all set up and ready to go. How do you get the word out?
It's not as easy as you might think. Crowdfunding sites host thousands of campaigns that are all competing for potential backers. Even if you have a great idea or product, getting noticed takes a lot of work.