How can I use my own experiences to help my business?
What's the personal approach to storytelling?
What's the higher purpose approach?
Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.
What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.
How can I find the right media agency for my business?
How can I make sure my media buy is successful?
What are the key elements of an effective media buy? The 3 R’s: sending the right message to the right person at the right time.
But with all the offline and online media channels out there these days, finding an effective combination of all 3 R’s is tricky. Most companies don’t have the time, access, or resources. That’s why a media agency can be a huge asset.
How does giving constructive creative feedback help me?
What should I do if creative ideas aren’t hitting the mark or meeting my goals?
Imagine a chef asks her assistant to make a cake for an event at her restaurant.
The assistant makes a cake after cake, but the chef doesn’t seem to be satisfied with any of them. When the assistant asks her what’s not working, the chef just says, “I don’t like it,” and “why did you use eggs?”
Imagine that Frank has a business called Fromage by Frank that express-ship fine cheeses from France.
Cheese aficionados love his business, but Frank needs a wider customer base to be successful. So he hires a designer-and-copywriter creative team to create an “eye-catching online ad” that he’ll run on popular food blogs.
How is creative agency different from other agencies?
How do I work with a creative agency?
How can an agency help me grow my business?
Marketing your business seems like it should be easy, right? You just post, email, and maybe make a video or two. Well, not exactly.
Imagine Maria, a promising young chef, started a fleet of food trucks called “ The Mariana Monster Truck” offering Italian cuisine based on her grandmother’s recipes.
When people hear the word "prototype," they normally think of robots, machines, or gadgets - usually with a lot of loose wires hanging off them.
But we want to talk about prototyping as an action. It's building and testing various "draft" versions of your idea - all designed to help you figure out that idea and develop it.
How can I use crowdfunding to connect with my target audience better?
How do I use crowdfunding to test out new products or ideas?
Say "crowdfunding" and people usually think of a lean startup seeking funds or an idealistic firebrand raising money for a cause.
It's easy to imagine them creating a prototype of their idea, filming a cool promo video, posting them on a crowdfunding site, raising a ton of money, and BAM —finding huge success.
How can I use email marketing to attract potential backers?
How do I plan an effective email marketing campaign?
Let's say you have a crowdfunding campaign all set up and ready to go. How do you get the word out?
It's not as easy as you might think. Crowdfunding sites host thousands of campaigns that are all competing for potential backers. Even if you have a great idea or product, getting noticed takes a lot of work.
Do you know what the single worst marketing decision you can make is? Starting with a product nobody wants or needs.
For example, imagine there's a business called Nice-Ice. They make a product that turns fresh, falling snow into delicious, colourful slushies the whole family will enjoy.
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