Get Customers Interested by Telling a Great Story

Get Customers Interested by Telling a Great Story (Mohammad Rahighi Web Designer & SEO Expert)
  • How can I use my own experiences to help my business?
  • What's the personal approach to storytelling?
  • What's the higher purpose approach?

Storytelling isn't just for gatherings around the campfire. It's also a way to make people care about your business.

What if you don't have a story all loaded up and ready to tell? Here's the good news: No business is boring. You just need to figure out what makes yours so special.

Mon, Dec 17, 2018

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Know When and Where to buy with a Media Agency

Know When and Where to buy with a Media Agency (Mohammad Rahighi Web Designer & SEO Expert)
  • Why do I need a media agency?
  • How can I find the right media agency for my business?
  • How can I make sure my media buy is successful?

What are the key elements of an effective media buy? The 3 R’s: sending the right message to the right person at the right time.

But with all the offline and online media channels out there these days, finding an effective combination of all 3 R’s is tricky. Most companies don’t have the time, access, or resources. That’s why a media agency can be a huge asset.

Sun, Oct 28, 2018

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Give Better Creative Feedback to Get Better Results

Give Better Creative Feedback to Get Better Results (Mohammad Rahighi Web Designer & SEO Expert)
  • How do I give constructive creative feedback?
  • How does giving constructive creative feedback help me?
  • What should I do if creative ideas aren’t hitting the mark or meeting my goals?

Imagine a chef asks her assistant to make a cake for an event at her restaurant.

The assistant makes a cake after cake, but the chef doesn’t seem to be satisfied with any of them. When the assistant asks her what’s not working, the chef just says, “I don’t like it,” and “why did you use eggs?”

Fri, Oct 19, 2018

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How to Craft Short, Powerful and Creative Briefs

How to Craft Short, Powerful and Creative Briefs (Mohammad Rahighi Web Designer & SEO Expert)
  • Does my marketing project need a creative brief?
  • What are the elements of a strong creative brief?
  • How do I write a creative brief?

Imagine that Frank has a business called Fromage by Frank that express-ship fine cheeses from France.

Cheese aficionados love his business, but Frank needs a wider customer base to be successful. So he hires a designer-and-copywriter creative team to create an “eye-catching online ad” that he’ll run on popular food blogs.

Fri, Oct 12, 2018

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How to Get the Most Out of a Creative Agency

How to Get the Most Out of a Creative Agency (Mohammad Rahighi Web Designer & SEO Expert)
  • How is creative agency different from other agencies?
  • How do I work with a creative agency?
  • How can an agency help me grow my business?

Marketing your business seems like it should be easy, right? You just post, email, and maybe make a video or two. Well, not exactly.

Imagine Maria, a promising young chef, started a fleet of food trucks called “ The Mariana Monster Truck” offering Italian cuisine based on her grandmother’s recipes.

Mon, Oct 1, 2018

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Use Prototyping to Fail Intelligently and Test Your Ideas

Use Prototyping to Fail Intelligently and Test Your Ideas (Mohammad Rahighi Web Designer & SEO Expert)
  • What's prototyping and why should I do it?
  • What can I prototype?
  • What are the different stages of prototyping?

When people hear the word "prototype," they normally think of robots, machines, or gadgets - usually with a lot of loose wires hanging off them.

But we want to talk about prototyping as an action. It's building and testing various "draft" versions of your idea - all designed to help you figure out that idea and develop it.

Sun, Jan 15, 2017

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How to Build Your Business Fast with Growth Hacking

How to Build Your Business Fast with Growth Hacking (Mohammad Rahighi Web Designer & SEO Expert)
  • What's growth hacking?
  • How is growth hacking different from traditional marketing?
  • How can I find my growth hack?

Even if you're new to growth hacking, you probably already have a hunch about what it is. Or more specifically, what it does.

Growth hacking is all about - you guessed it - growth. It's a marketing style where every tactic is geared toward rapidly building a business.

Fri, Jan 6, 2017

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Innovative Crowdfunding Helps Raise More Than Money

Innovative Crowdfunding Helps Raise More Than Money (Mohammad Rahighi Web Designer & SEO Expert)
  • Why should I consider crowdfunding?
  • How can I use crowdfunding to connect with my target audience better?
  • How do I use crowdfunding to test out new products or ideas?

Say "crowdfunding" and people usually think of a lean startup seeking funds or an idealistic firebrand raising money for a cause.

It's easy to imagine them creating a prototype of their idea, filming a cool promo video, posting them on a crowdfunding site, raising a ton of money, and BAM —finding huge success.

Sun, Dec 25, 2016

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How Crowdfunding Success Begins with an Email

How Crowdfunding Success Begins with an Email (Mohammad Rahighi Web Designer & SEO Expert)
  • Why do I need to market my crowdfunding campaign?
  • How can I use email marketing to attract potential backers?
  • How do I plan an effective email marketing campaign?

Let's say you have a crowdfunding campaign all set up and ready to go. How do you get the word out?

It's not as easy as you might think. Crowdfunding sites host thousands of campaigns that are all competing for potential backers. Even if you have a great idea or product, getting noticed takes a lot of work.

Sat, Dec 17, 2016

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Test Product and Market Fit Before You commit

Test Product and Market Fit Before You commit (Mohammad Rahighi Web Designer & SEO Expert)
  • What's product/market fit?
  • Why is it so important for my business?
  • How do I go about finding it?

Do you know what the single worst marketing decision you can make is? Starting with a product nobody wants or needs.

For example, imagine there's a business called Nice-Ice. They make a product that turns fresh, falling snow into delicious, colourful slushies the whole family will enjoy.

Sat, Dec 10, 2016

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