Imagine you own a home that needs painting. You decide to hire a professional and post a “house painter wanted” ad at your local hardware store. The next day, you receive two email responses.
The first thing you notice is the applicants’ email addresses. One seems more trustworthy and professional than the other. For example, which email would you trust more: antonio@gmail.com or john@bestpainters.com?
John’s email address, john@bestpainters.com, looks more professional and credible because it uses a custom business domain. Antonio’s, on the other hand, appears to be a personal email, which might make you question his professionalism.
Why You Should Have a Business Email Address
A business email address is specifically for business communications and uses your company’s domain name (e.g., john@bestpainters.com). Here’s why it’s important:
- Professionalism and Credibility: A business email address makes your communications look professional and legitimate, which can boost trust with potential clients.
- Consistency: Using a business domain for all your email addresses ensures consistency and reinforces your brand identity. It shows that your team is unified.
- Brand Awareness: Every time you send an email, your domain name reminds recipients of your company, helping to increase brand recognition.
- Scalability: Whether you’re a one-person operation or have multiple employees, a business email address can grow with you. You can create different addresses for various functions (e.g., info@bestpainters.com, sales@bestpainters.com) and add new addresses as your team expands.
- Control and Continuity: If an employee leaves, you can still receive emails sent to their address, ensuring no important communication is lost. You can also forward emails from an old personal address to your new business address to maintain continuity.
How to Get a Business Email Address
Getting a business email address is easy and affordable, especially with tools like Google Workspace (formerly G Suite). Here’s how you can set it up:
- Get a Domain Name: First, you need a business domain name (e.g., bestpainters.com). If you don’t have one, you can register it while setting up your Google Workspace account.
- Sign Up for Google Workspace: Visit the Google Workspace website to start the process. You’ll need to provide some basic information, including your name, current email address, business name, number of employees, and your country.
- Set Up Your Email Accounts: Google Workspace will guide you through setting up your new business email accounts. You can create multiple email addresses for different functions or team members.
By following these steps, you can establish a professional presence with a business email address, enhance your credibility, and ensure your communications are consistent and brand-focused.
