Search Engine Optimisation General Knowledge

Search Engine Optimisation General Knowledge

Sat, May 14, 2016 - 3:03

SEO stands for “Search Engine Optimization”. The use of this term started from around 1997 and slowly it caught the attention of webmasters all over the world. It can be defined as a process that impacts a website’s visibility (or webpage’s visibility) in the search results (natural or organic) of a search engine. SEO forms an integral part of internet marketing strategy. People who provide SEO services are also sometimes referred to as SEO. In such cases, SEO stands for “Search Engine Optimizers”.

One of the prime concerns for any website owner is to ensure appropriate indexing of all pages of its website. For this purpose, they often resort to SEO involving optimizing their content, meta tags, coding, HTML source, etc. This helps to ensure majority of the pages are crawled and indexed. Another method of optimization is to promote your website and its content as much as possible (via social media networks like Facebook, Twitter, etc.). This will increase your chances of building genuine links to your site pages and as seen during the discussion on indexing concept, such links play a big role in ensuring your web pages get indexed appropriately.
Also, the various optimization techniques helps to increase the relevance to particular keywords used in the site’s web pages; thereby increasing the possibility of the site’s pages appearing at the top of Search Engine Results.

What Is a Web Search Engine?
How Search Engines Work?
SEO Background
SEO Formula
SEO Methods
Black Hat SEO Techniques
SEO Process
Basic SEO Checklist
SEO - Investment or Expense ?
How Get Better Search Engine Visibility?
Local Search Engine Optimisation
Website Setup and Design For SEO
Focus On Domain Name
Focus On Website Hosting
Focus On CSS
Focus On Header Tags and Alt Tags
Focus on Meta Tags
Focus On Accessibility Website
Web Analytics and Tracking
Google Webmaster
Google Analytics
Other Google Tools


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