SEO stands for “Search Engine Optimization”. The use of this term started from around 1997 and slowly it caught the attention of webmasters all over the world. It can be defined as a process that impacts a website’s visibility (or webpage’s visibility) in the search results (natural or organic) of a search engine. SEO forms an integral part of internet marketing strategy. People who provide SEO services are also sometimes referred to as SEO. In such cases, SEO stands for “Search Engine Optimizers”.
One of the prime concerns for any website owner is to ensure appropriate indexing of all pages of its website. For this purpose, they often resort to SEO involving optimizing their content, meta tags, coding, HTML source, etc. This helps to ensure majority of the pages are crawled and indexed. Another method of optimization is to promote your website and its content as much as possible (via social media networks like Facebook, Twitter, etc.). This will increase your chances of building genuine links to your site pages and as seen during the discussion on indexing concept, such links play a big role in ensuring your web pages get indexed appropriately.
Also, the various optimization techniques helps to increase the relevance to particular keywords used in the site’s web pages; thereby increasing the possibility of the site’s pages appearing at the top of Search Engine Results.
- What Is a Web Search Engine?
- How Search Engines Work?
- SEO Background
- SEO Formula
- SEO Methods
- Black Hat SEO Techniques
- SEO Process
- Basic SEO Checklist
- SEO – Investment or Expense?
- Local Search Engine Optimisation
- Website Setup and Design For SEO
- Focus On Domain Name
- Focus On Website Hosting
- Focus On CSS
- Focus On Header Tags and Alt Tags
- Focus on Meta Tags
- Focus On Accessibility Website
- Web Analytics and Tracking
- Google Webmaster
- Google Analytics
- Other Google Tools
